Want to know why casual women gamers enjoy playing casual games? Then read on...
Earlier we saw that women over the age 35 dominate the casual games market. Why is this? What is it about casual games that appeals to women in this age group?
According to the Casual Games Association (CGA) and avid gamer, Sheri Pocilujko, there are ten reasons why women like playing casual games:
- Casual games are typically short, quick to play and easy to pause. Say youre a casual women gamer trying to cook dinner, take care of chores, run errands, etc. If youre going to sneak in a little play-time, you need a game you can save often and pause at any moment. You need to be able to pick it up, play for 20 minutes or so, and run out the door as opposed to a game which requires several hours of focused play to progress.
- You can stop a casual game with little consequence. When youre on the go, you dont want to be penalized for leaving a game in the middle or letting it end on its own. If you are playing games such as Solitaire, Tetris or Checkers, it doesnt really hurt you to leave the game at a moments notice and not come back. Although some versions of games may have timers running, and online versions may have session time-outs, usually the stiffest penalty you might face is losing a chance at a record when you have to quit a high-scoring game in progress.
- Casual games are easy to learn. When you do not have much time and you are not a hardcore gamer, it helps when a game is easy to learn and instantly fun. Casual games always have relatively small learning curves. Its the whole "easy-to-learn, hard to master" mantra. And if you only have 15 minutes of play-time, you do not want to feel frustrated because it took you that long to figure out how to play the game.
- Casual games come with easy-to-follow instructions. Many casual games feature tutorials, practice levels and help sections that are easy to find and easy to follow.
- You can try a casual game before you buy it. Its reasonable for anyone to want to know what they are getting before they spend money. As a hardcore gamer you will do just about anything visit gaming chat rooms, read gaming blogs, subscribe to gaming magazines and attend gaming conferences to find out about a game. Most casual women gamers do not have the time or the inclination to go to these lengths to find out about a game. Thus, the free demonstration that comes with most casual games is a great alternative, ideally suited to those who see gaming more as a diversion rather than an obsession.
- Casual games are inexpensive. Another reason why so many women like casual games is that they are relatively inexpensive. A casual women gamer trying to feed a family, take care of the home, and pay for piano lessons is likely to be more willing to buy a casual game for USD4.99 or USD19.99 than she is to buy a console game for USD49.99.
- Casual games dont require much computing power. In general, the average home PC with an Internet connection can run almost any casual game on the market. It is much easier to get into games when you dont have to repeatedly upgrade your hardware or buy a console system just to play the game. So while a casual woman gamer is already on the computer checking e-mail or surfing the web, its easy to take some time out to play a casual game.
- Casual games usually dont feature the stereotypical video game turnoffs for women. If you ask women what they dislike most about some of the popular hardcore games, they will generally mention the same issues, for example, violence, sex and various other forms of offensive content. Generally, casual games are devoid of such content and casual women gamers notice.
- Casual games dont have the same physical requirements as hardcore games. There have been reports of women suffering from nausea or motion sickness while playing hardcore games. Also, many females feel they cant compete with the fast-twitch play required by some hardcore games. In contrast, you dont need great physical prowess or exceedingly fast hand control to play casual games.
- Casual games are more fun. Ultimately, fun is what really matters. So what does all this mean? It means that casual games currently are one of the best sectors of the video games industry to attract and keep that "elusive casual women gamer" demographic.